Technical SEO 101 for web developers

Martin feels sick and tired of SEOs, marketing folks and developers spreading fear, uncertainty and doubt about SEO and JavaScript.

In this talk he wants to give web developers a sound understanding of how Googlebot and other crawlers see their content and what are common pitfalls to avoid.

We will look into:

• How crawlers find and index your content
• The techniques for all major frameworks to ensure your web app is discoverable
• Dynamic rendering and hybrid rendering to improve UX and discoverability
• Common misconceptions and mistakes and how to avoid them
• Debugging tools and techniques to make sure people can find the things you put on the web